Google is introducing innovative AI-powered tools to streamline ad creation, catering to both advertising agencies and businesses lacking dedicated creative teams. These tools enable users to craft unique ads, from writing headlines and descriptions to designing and editing images, all through simple text prompts. This allows advertisers to experiment with various text and image combinations until they find the perfect match.
A key feature of Google's new tool is its assurance of uniqueness; it guarantees that no two images generated will be identical, eliminating the risk of competing businesses inadvertently using the same visual elements in their ads.
This ad creation tool is integrated into Google's Performance Max ad campaign product. It's designed to produce ads suitable for Google's various platforms, including search and shopping. Additionally, an advanced image editing feature, akin to the Magic Editor found in the new Google Pixel 8, will be available, offering capabilities like sky replacement.